Name: Brooks Running Back Bay Grand Opening
Start: 2026-10-09T10:00:00-04:00
End: 2026-10-09T19:00:00-04:00
Location: Brooks Running Back Bay

Let's run there, Boston.

Brooks Running Back Bay Grand Opening

September

30th

-

October

1st

Grand opening Details

Join Brooks Running Back Bay in Boston

Join us as we celebrate the grand opening of the new Brooks Running Back Bay store in Boston! Be among the first to experience our newest retail destination with a full day of community, running, exclusive giveaways, food, custom gear, and special guests.

The celebration kicks off in the morning with opening remarks, breakfast burritos, and prizes for the first 50 people in line. Throughout the day, enjoy custom t-shirt and tote heat pressing, shoe demos, race sign-making, giveaways with qualifying purchases, and Boston 10K for Women bib pickup. In the evening, lace up for a community shakeout run, meet Hansen's Project athletes, and connect with fellow runners as we celebrate Boston's running community.

September

30th

-

October

1st

Starting at

1:00pm

EDT

Explore the full lineup

Grand opening schedule

Friday, October 9th

10am

Brooks Back Bay Opens

Doors open with the first 50 people in line receiving a special gift.

RSVP

4pm – 6pm

26.TRUE bib pickup & shakeout run

An easy group run before race weekend begins. Meet members of the running community, pick up your event materials, and get settled into the weekend.

RSVP

Friday, April 17

8am

Brooks Run Club shakeout run

Start your morning with an easy shakeout run alongside local run club members, Brooks athletes, and fellow runners.

RSVP

10am – 3pm

Brooks Hyperion House open hours

Visit Hyperion House throughout the day for programming, product experiences, and opportunities to connect with the Brooks team.

RSVP

11am – 12pm

Athlete panel

Hear from Brooks athletes and special guests as they share stories, race experiences, and insights from their running journeys.

RSVP

5pm – 8pm

Community event

Celebrate race weekend with the Brooks community through interactive programming, food, beverages, and special guest appearances.

RSVP

Saturday, April 18

8am

Community shakeout run

Get your legs moving before race day with an easy shakeout run through Boston.

RSVP

10am – 5pm

Brooks Hyperion House open hours

Join us throughout the day for athlete appearances, community gatherings, and race weekend programming.

RSVP

1pm – 2pm

Featured speaker session

Hear inspiring stories and perspectives from leaders across the running community.

RSVP

Monday, April 20 — Marathon Monday

8am – 3pm

Cheer station

Cheer on runners as they tackle the challenging course. Experience the excitement and energy of Marathon Monday alongside the Brooks community.

RSVP

12pm – 6pm

Recovery & celebration at Hyperion House

Celebrate race day with fellow runners, family members, friends, Brooks employees, and athletes. Share race stories, enjoy refreshments, and close out an unforgettable Boston Marathon weekend.

RSVP

Frequently Asked Questions

When does the event take place?

The Brooks Running Hyperion House will be open from April 16th through the 20th during the Boston Marathon.

Who is invited to this event?

Runners, supporters, and fans of the sport are invited to the Brooks Running Hyperion House at the Boston Marathon.

Where does the event take place?

The Brooks Running Hyperion House will be centered at Lyrik in Boston and various locations around the Boston Marathon course.

Hear from voices across the running community

Hailu Aularong

Registered Nurse

The Making of a Fast Marathon

Ramsey Lamarr

Physician

Mobility and Aging

Karla Brunson

Personal Chef

Electrolyte Delivery and You

Ros Sanders

Mentor + Coach

Overcoming Ultramarathon Mental Blocks

CJ Albertson

Amanda Vestri

Mario Fraioli

Des Linden

Boston Marathon champion and longtime Brooks athlete Des Linden is known for her grit, candor, and deep connection to the running community. At Hyperion House, she brings a veteran perspective on racing, resilience, and what it means to show up on marathon day.

Appearing in

Chicago

Stats

Fastest American Woman – 2025 Boston Marathon
8th place at Tokyo World Athletics Championships marathon – 2025
Marathon PR: 2:22:43

CJ Albertson

Professional marathoner and Brooks athlete CJ Albertson is recognized for his fearless front-running style and analytical approach to racing. He will share insights on pacing, preparation, and the mindset required to compete at the highest level.

Appearing in

Chicago

Stats

Fastest American Man – 2025 Boston Marathon
8th place at Tokyo World Athletics Championships marathon – 2025
Marathon PR: 2:22:43

Fastest American Man – 2025 Boston Marathon
8th place at Tokyo World Athletics Championships marathon – 2025
Marathon PR: 2:22:43

Amanda Vestri

Elite distance runner Amanda Vestri represents the next generation of American road racing talent. Her perspective on training, confidence, and finding speed under pressure adds fresh energy to the race-week conversation.

Appearing in

Chicago

Stats

Fastest American Woman – 2024 Boston Marathon
9th place at Tokyo World Athletics Championships marathon – 2025
Marathon PR: 2:22:43

Mario Fraioli

Running coach, writer, and podcast host Mario Fraioli is widely respected for translating high-performance ideas into practical advice for everyday runners. His sessions will focus on race strategy, athlete storytelling, and the emotional arc of marathon weekend.

Appearing in

Chicago

Stats

Fastest American Man – 2024 Boston Marathon
9th place at Tokyo World Athletics Championships marathon – 2025
Marathon PR: 2:22:43

Google Maps

About the venue

Brooks Back Bay

We focus on what we love: the run. That’s why our Back Bay location specializes in performance running gear. Come in to chat with our staff of running experts and try out our newest products.

The Final Countdown!

Time left for the event days hours minutes seconds

The countdown doesn't work if the event start date is set to TBD

©

2027

Brooks Sports, Inc

Manage Cookies